Enhancing Digital Presence to Strengthen Market Visibility
OVERVIEW
CLIENT
Saxum Surgical
SERVICES
- Website Development & Optimization
- Customer Relationship Management (CRM) Integration
DELIVERABLES
- Custom Website Highlighting Products & Services
- SEO-Optimized Content to Enhance Online Visibility
- Integrated CRM System for Efficient Lead and Client Management
- Interactive Contact Forms for Seamless Communication
Saxum Surgical is the exclusive agency for Arthrex Inc., a globally recognized leader in orthopedic product development and medical education. As a specialized distributor, Saxum Surgical is responsible for delivering cutting-edge orthopedic devices to surgeons and healthcare professionals across Southern California. Their expertise lies in bridging the gap between medical innovation and clinical application, ensuring surgeons have access to the latest advancements in orthopedic technology. To strengthen their market presence, client engagement, and lead management, Saxum Surgical needed a robust digital platform that could serve as the foundation for their growth strategy while streamlining communications with surgeons, hospitals, and medical professionals.
CHALLENGES
Limited Online Presence
No dedicated website made it difficult to showcase their offerings and establish credibility.
Manual Client Management
Without a CRM system, tracking interactions and managing surgeon relationships was inefficient.
Low Search Engine Visibility
Lack of SEO strategies made it harder for potential clients to discover Saxum Surgical online.
Inefficient Communication Channels
No streamlined contact platform for surgeons and healthcare providers to connect and inquire.
OUR APPROACH
With the demand for high-performance orthopedic solutions on the rise, Saxum Surgical needed a centralized digital hub to enhance brand credibility, automate lead tracking, and improve online visibility. Consult NTA developed a custom website optimized for user engagement, product education, and SEO ranking, allowing medical professionals to easily access product information and request consultations. Additionally, we integrated a CRM system to streamline lead tracking and client communication, ensuring a structured and efficient follow-up process for the sales team.